Also known as Video Monitoring-as-a-Service (VMaaS) or remote guarding, the idea is to deter criminals via voice-down. Maybe video can even replace a traditional alarm system.

When cars were getting broken into at a local food pantry, those in charge contacted Solana Beach, Calif.-based Pioneer Security Services about installing video surveillance cameras in the parking lot.

But Howard Feldman, president of the local security dealer business, told them, “I can sell you cameras, but they won’t solve the problem. After a car is broken into, the next morning you’ll look at grainy video, and law enforcement . . . will give you little satisfaction and you’ll say you were ripped off two times because I charged you for a useless camera. You need to interrupt bad behavior in real time.”

“How do I do that?” the potential customer asked.

“I have no idea,” said Feldman. “But I’ll figure it out.”

That was a couple of years ago. Pioneer now offers what some call proactive video monitoring and others call remote guarding or Video-Monitoring-as-a-Service (VMaas). The company buys the services on a wholesale basis from four different central stations.

What makes the service so powerful is that operators use voice-down capability to alert intruders there are eyes on them, Feldman explains.

Pioneer charges about $150 per camera each month, which includes maintenance on the cameras. The cameras are leased, which means it might take six months to break even on the installation. Most of the central stations charge less than $50 a month per camera, although one charges $65 to $70.

Why four central stations? Goldman has been keeping tabs on operator response time in order to identify the central station with the best performance.

Beyond Video Verification

What makes proactive video monitoring different from traditional video verification? With video verification, cameras sensing motion send clips to the central station for an operator to view in order to determine whether an actual intruder is present or if a false alarm has been tripped by an animal, tree blowing in the wind or some other anomaly. If an intruder is present, the operator dispatches police; and while verified alarms get faster response than non-verified alarms, police may nevertheless arrive well after a crime has been committed.

Proactive video monitoring aims to prevent crimes from happening. Technologies underpinning proactive video monitoring include video analytics and artificial intelligence (AI) designed to filter non-alarms and provide priority in the central station queue.

Perhaps the most important aspect of proactive video monitoring, though, is the ability to issue a verbal warning to intruders.

Emergency24, a wholesale central station based in Des Plaines, Ill., offers a service from CHeKT that uses a bridge box installed at the customer site that connects to virtually any camera and continuously stores the most recent 10 seconds of video seen by the camera. When an alarm is detected, the operator sees not only what happened after the alert was generated but also what happened right before.

As Kevin Lehan, director of national sales and marketing for Emergency24 explains, the operator either calls police or, depending on the situation, plays a prerecorded message urging the intruder to leave. The latter choice might be appropriate if, for example, someone is using a pool when it is closed.
End users may be able to replace human guards with the offering, Lehan notes.

As an alternative to prerecorded messages, some central stations have operators use voice-down capability to speak to intruders.

“Our audio voice-downs are live and personalized,” comments Justin Wilmas, president of Lake Forest, Calif.-based Netwatch North America, which developed a proactive video monitoring service it offers on a wholesale basis.

For example, an operator can verbalize, “You in the blue shirt,” Wilmas explains.

“When audio voice-down is customized to that level, it really makes an impact on the person and what they’re doing,” he notes. Intruders in that situation often will leave before a crime is committed, he adds.

Union, N.J.-based Affiliated Monitoring, a nationwide monitoring center, offers proactive video monitoring solutions including what it calls “customized talk-down.” Anthony Iannone, video services director for the company, highlights an important benefit of the offering: “You get a higher priority response from law enforcement.”

Decisions for Dealers

Security dealers wanting to offer proactive video monitoring may make the same choice that Pioneer Security Services did and use a wholesale central station to handle the monitoring. Alternatively, dealers that have their own central stations may opt to offer the service using their own equipment and operators.

In either case, there are a range of decisions that must be made. For example, some developers of proactive video monitoring technology are selective about the central stations they use and may essentially only offer their technology as a wholesale service.

Cloudastructure, a Miami-based developer of remote guarding technology, currently has an agreement with just one wholesale monitoring company to support its service, although the company wants to establish more monitoring agreements, according to Lauren O’Brien, vice president of sales and marketing.

Netwatch North America sees central station operators, known as “intervention specialists,” as a critical element of the company’s value proposition. Accordingly, those wanting to use Netwatch technology must use Netwatch for monitoring.

For dealers that already have a relationship with a wholesale monitoring station for their alarm systems, this could mean they will have to use a different monitoring facility for proactive video. And central stations wanting to get into proactive video monitoring will need to choose from technology developers that target central stations.

Central Station Requirements

Central stations wanting to offer proactive video monitoring from their own facilities need to consider whether or how tightly to integrate new and existing technologies. Some central station automation systems have proactive video monitoring capabilities.

For example, Bay City, Mich.-based Dice Corp.’s central station automation system can interface with virtually any camera or camera system or with cloud-based video analytics.

As Dice Co-President Avi Lupo explains, “We see cameras as sensors.” Dealers can assign a customer’s cameras to different zones that can be armed or disarmed separately. In addition, the system can pull up all cameras in a zone when one camera in the zone is tripped.

Some central stations may opt to augment the capabilities of their central station automation systems by interfacing with additional technology designed specifically for video that may add capabilities such as voice-down or AI-based intelligent queueing.

Both Tampa, Fla.-based Immix and Austin, Texas-based Eagle Eye Networks offer technology designed to integrate with the most popular central station automation systems and give central station operators consistent video control, regardless of which company manufactured the end user’s cameras or camera system.

“We normalize video,” explains Immix CEO Chris Brown, who likens the capability to a universal remote control that enables channel up-and-down functionality to work consistently with any device.

It’s also worth noting that using existing central station automation software or integrating with it aren’t the only options. Some proactive video technology developers — including Cloudastructure and Netwatch — developed that automation software underlying their offerings.

Central stations adopting proactive video monitoring technology also will want to consider whether to use a cloud-based or on-premises approach. Some technology developers offer both options, while others offer only one or the other.

Those central stations wanting to use a cloud approach also should be aware that while some manufacturers offer their technology as a cloud service, others prefer to advise central stations about how to set up their own cloud.

It’s also important to recognize the unique requirements of operators handling proactive video monitoring customers. Video tends to take longer to process than traditional alarms, notes Jim McMullen, president of Williamstown, N.J.-based wholesale central station COPS Monitoring, and operators need supplementary training to handle proactive video.

Proper scripting can help operators perform their tasks most efficiently and effectively.

“Scripting is critically important,” Brown says.

Supplant Traditional Alarms?

Ask security professionals involved with proactive video whether it can replace a traditional alarm system and a considerable number of them will answer affirmatively.

“We use the video system as an alarm system,” says Wilmas of Netwatch. “You arm it when you want us to monitor it.”

Brown offers a similar view. Proactive video monitoring can replace beams, gate contacts and other devices, he says.

Not only can proactive video monitoring replace a traditional alarm, it may provide better performance, according to Anthony Novotne, marketing manager for Falls Church, Va.-based CheckVideo, a provider of cloud-based video analytics.

“Traditional security systems typically catch the crime after it has already occurred,” Novotne observes. In contrast, proactive video monitoring “can monitor every aspect of your facility, lower false alarms and verify intruders in real time.” SDM