The past few years haven’t been easy for security distributors, between work stoppages due to the COVID-19 pandemic, supply chain issues, manufacturing shortages and pricing changes due to inflation. Now, tariffs are poised to add to the seemingly insurmountable challenges facing distributors — and the security industry at large.

In tough times, humans tend to lean on each other, with some rising to the important role of a rock: they’re changed from the weather but remain steady despite it. Security distribution professionals have become that rock by being steadfast in supporting their dealer and integrator partners through new and emerging technology offerings and keeping on top of supply chain trends.

Tariffs, Inflation & Interest Rates, Oh My!

Although news around tariffs is ever-changing, one thing is for certain: They will affect the security industry. In April 2025, the Security Industry Association (SIA) sent a letter to U.S. Trade Representative Jamieson Greer and U.S. Secretary of Commerce Howard Lutnick requesting relief from tariffs for security industry products. SIA also requested tariff exemptions for imported components of security systems, cameras, locks and other door hardware.

ADI/Snap One of Melville, N.Y. is taking proactive steps to lessen the impacts of tariffs on its customers. It has done so by diversifying its supply chain, reducing reliance on manufacturing in impacted countries and expanding local sourcing wherever possible for its exclusive brands. For its distributed brands, the company says it works closely with its suppliers to delay or minimize price increases to give customers the time and flexibility to adapt. ADI/Snap One has also increased inventory levels to prevent supply chain and tariff disruptions.

“Transparency remains key,” says Ryan Marsh, senior vice president and chief revenueofficer at ADI/Snap One.

With that said, the company also has a dedicated page on its website to inform its customers of the latest news regarding tariffs. Additionally, ADI/Snap One has communicated directly to its customers to help navigate changes and plan for potential price adjustments. It has also established an internal team to track tariffs and respond to changes in real-time.

“We’re also engaged in industry-wide advocacy efforts, working alongside trade associations to try and influence policies that support sustainable growth,” Marsh adds.

Additionally, the supply chain remains top-of-mind for distributors. Although the global supply chain has stabilized, distributors remain vigilant by monitoring inventory levels, leveraging supplier relationships and giving customers timely updates on product availability and lead times.

“We’re focused on trying to mitigate any disruptions before they may happen,” Marsh says. “When challenges arise, we aim to provide rapid and transparent solutions to provide continued access to products our customers need.”

Tech Trends

According to Marsh, customers are focused on a “connected ecosystem” that allows for efficient controlling and monitoring. ADI/Snap One is seeing the most growth in the commercial intrusion; video surveillance; fire; pro AV; networking; and smart home spaces.

“These solutions not only support smarter homes and businesses, but help provide safer, more responsive environments,” he says.

Additionally, Marsh says more customers are asking for managed services and IoT-enabled systems.

“Platforms like Control4 and OvrC continue to gain traction, as they offer remote monitoring and access, proactive diagnostics, and recurring revenue models, which are increasingly essential for long-term business sustainability,” he says.

There is also growing interest in AI-driven technologies that include facial recognition, object detection and analytics.

“These innovations reflect a broader movement towards integrated, intelligent systems that provide enhanced functionality and performance,” Marsh says.

Together, In-Person or Online

Connection is also key for the relationships between distributors and their customers. “PSA is all about the network and communicating with them, and vice versa, says Matt Barnette, president and CEO of PSA, Westminster, Colo. “It is what we do every day. We maintain a robust comms strategy that helps deliver valuable information to our membership but also provides the opportunity to receive information back.”

Shopping online and digital events remain an important part of business and networking for security distributors. However, some are reemphasizing to in-person experiences.

“We conduct quarterly roundtables with 12-14 companies that attend sessions we promote at our headquarters,” Barnette says. “This is another opportunity for our membership to coalesce and discuss real world issues that they are facing. The collaboration and sharing of best practices at these events are outstanding.”

ADI/Snap One is expanding its physical store footprint, including at least nine new combined stores offering ADI and Snap One products in one place, Marsh adds. “Additionally, ADI is celebrating the 30th anniversary of its ADI Expo, which focuses on training, networking and product discovery. Regardless if it’s digital or tangible, distributors supporting dealer and integrator customers help everyone prosper and prevail.

“We’re focused on delivering partnership,” Marsh says. “That means personalized support, ongoing training and access to new technologies and services. It’s about helping our customers succeed today, and into the future.”